Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote extensive time and resources to answering the question, “What do we need to do to delight our current customers so that they’ll choose to stay with us?”
While there are “customer service truths” that apply to any business, every business must discover the focused strategies that will effectively improve its customer retention metrics—including software development companies. Below, 20 members of Forbes Technology Council discuss practical, specific ways software development companies can enhance the customer experience to boost customer retention.
1. Keep Communication Lines Open
High-quality, frequent, intentional communication with the customer throughout the entire software development life cycle is a powerful strategy to be leveraged for improving customer retention. It improves understanding of the problems an application addresses (and the associated solutions), reduces uncertainties, promotes participation and helps prevent negative surprises. – David William Silva, Algemetric
To read the full article, head to 20 Ways Software Development Companies Can Boost Customer Retention
